Summary

Sport Event Media is a digital platform designed to connect athletes, event organizers, sponsors, and sports enthusiasts through organized sports competitions and events. The platform serves as a centralized space where athletes can discover competitions, register for events, and showcase their achievements, while organizers can promote events and sponsors gain visibility within the sports community. The main challenge was designing a clear information structure that supports multiple user types without overwhelming users with complex flows.

Client

Sport Event Organizer (EO)

Goals
  • Provide a centralized platform for discovering sports events and competitions
  • Help athletes register, join groups, and participate in events easily
  • Showcase athlete profiles and achievements to build credibility
  • Support sponsors by increasing brand visibility within the sports community
  • Deliver clear and engaging information for sports enthusiasts
Process
  1. User & Platform Context Analysis
    Identified key user groups including athletes, event organizers, sponsors, and sports fans, along with their goals and interaction patterns within the platform.
  2. Information Architecture
    Structured the platform into core sections such as Event Listings, Player Directory, Registration Flow, and FAQ to support discoverability and ease of navigation.
  3. User Flow Design
    Designed simple and guided flows for athlete and sponsor registration, event participation, and group joining to reduce friction for first-time users.
  4. Wireframing
    Created wireframes to define layout hierarchy, content prioritization, and interaction patterns across key pages.
  5. UI Design & Visual Direction
    Developed a modern and energetic visual style that reflects the spirit of sports competition while maintaining readability and clarity for information-heavy sections.
  6. Developer Collaboration
    Worked closely with developers to ensure smooth implementation of registration flows, event listings, and dynamic content sections.
Sitemap
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Userflow
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Information Architecture
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Mockup
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Design System
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Pages
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